THE CONCEPT OF DATA DRIVEN BUSINESS AND THE INCREASING LEGAL PROTECTION OF PERSONAL DATA IN BRAZIL

Authors

  • Rafael Sgoda Tomazeti Universidade Federal do Paraná (UFPR)

Abstract

This article analyzes how the increasing legal protection of personal data impacts data-driven business models in the context of an informational society. Presenting the importance of personal data in the current economy and the history of privacy and personal data protection regulations in the Brazilian scenario, the work also lists suggestions for reconciling existing laws with business models that use data as raw material or guiding principle. Using quantitative and qualitative research methods, such as surveys on data usage and legislative and doctrinal surveys, it is concluded that it is possible to protect personal data without impeding innovation and economic development, considering that the Brazilian legislator has adopted flexible rules for this purpose.

Author Biography

Rafael Sgoda Tomazeti, Universidade Federal do Paraná (UFPR)

Mestrando em Direito das Relações Sociais pelo Programa de Pós-Graduação em Direito da Universidade Federal do Paraná (UFPR). Especialista em Compliance e Integridade Corporativa pela Pontifícia Universidade Católica de Minas Gerais (PUC Minas) e em Direito Empresarial pela Faculdade Legale. Graduado em Direito pelo UniBrasil - Centro Universitário Autônomo do Brasil. Advogado. Currículo Lattes: http://lattes.cnpq.br/5139889281912020. E-mail: rafael.tomazeti@outlook.com

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Published

2023-06-26

How to Cite

Sgoda Tomazeti, R. (2023). THE CONCEPT OF DATA DRIVEN BUSINESS AND THE INCREASING LEGAL PROTECTION OF PERSONAL DATA IN BRAZIL. Revista De Direito Contemporâneo UNIDEP, 2(1). Retrieved from https://periodicosunidep.emnuvens.com.br/rdc-u/article/view/195

Issue

Vol. 2 No. 1 (2023): Revista de Direito Contemporâneo UNIDEP

Section

Artigos

License

Copyright (c) 2023 Revista de Direito Contemporâneo UNIDEP

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